Multi-channel digital marketing for the real world
Seamlessly run advanced campaigns across multiple channels from a single unified platform across all digital channels including social, email, surveys, and online advertising. Utilizing the power of artificial intelligence and deep learning, you can identify the right audience group for each campaign objective to deliver messages with a personalized touch.
Go beyond opens and clicks and quantify real returns on investments. Measure the ROI of each campaign in terms of real footfall traffic, sales, and repeat visitors. Drive shoppers to your stores with effective multi-channel marketing.
- Run a unified platform for email, surveys, social marketing, and digital advertisements that target all your in-venue visitors.
- Automatically identify the best customers to target to increase repeat visitors, obtain feedback for your venues, and increase rave reviews.
- Use behavioral data to execute holistic campaigns with a clear understanding of the ROI.
- Integrate with Facebook, Google, Instagram, and more to create highly targeted advertisements.
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Increasing Revenue with Multi-Channel Campaigns
A group of spas around the country wished to boost loyalty having experienced low return rates. To engage customers, Campaign delivered a detailed behavior profile of visits automatically flagging customers that haven't returned within a specified period. These customers were targeted with emails, promotions, and on social media. Each campaign was evaluated by the success rate of bringing people back to the store for an appointment which increased by 19% and resulted in more loyalty and revenue.
Optimizing Passenger Journey and Increasing Revenue
An airport wanted to understand the end-to-end passenger journey as well as increase revenue in their in order to optimize staffing, resources, and sales. The airport was able to predict staffing needs across the entire property to reduce bottlenecks. Our prediction model showed that by each minute saved in average security wait time across the airport lead to $2-$3 million in additional revenue.
Maximizing Foot Traffic by Marketing a Black Friday Sale
A shopping centre wanted to run a Black Friday campaign. Approximately 10,000 visitors were targeted based on the criteria gathered and more than 27% of them returned to the mall during the campaign period. The 2,700 returning customers generated an estimated value to retailers of nearly $250,000 over the campaign period.