Cloud-based location analytics
Actionable insights of visitors inside and outside your stores. Visualize first time vs. repeat visitors, customer loyalty, dwell times, walking paths, real-time heatmaps, and the complete conversion funnel. Set and compare the performance of your campaigns.
An easy-to-use cloud-based interface provides real-time retail analytics across all stores. Slice and dice metrics across all your properties in ways that make sense for your business. Track key objectives in all locations and obtain complete visibility of shopping behaviour.
Aislelabs Flow services numerous industry verticals including airports, retail, brands, coffee shops, cafes, restaurants, venues, hospitality, and shopping centres.
Flow also natively integrates with our social WiFi and WiFi marketing platform Aislelabs Connect. Connect allows you to gain actionable insights into who your customers are, including their age, gender, location, interests, and what they like. It will monetize your guest WiFi giving you the ability to create multi-channel marketing campaigns with email, SMS, and social posts.
Data driven traffic insights
A Canadian mall operator was interested in adding a high-end luxury handbag retailer, brand X, to their properties in Mississauga and Calgary. They were not convinced that the properties in these cities would attract enough shoppers. Flow was able to provide shopper traffic correlation between luxury brands including Coach, Chanel, and Louis Vuitton which was used to attract luxury handbag Brand X into becoming a tenant and provided a new source of revenue for the mall operator.
- Shopping malls can effectively lease spaces in a data-driven manner by attracting and retaining the right mix of tenants.
- Airports can understand the end-to-end passenger journey to discover operational inefficiencies, recognize delays, and how to resolve them.
- Venues and transit hubs can predict delays and issues before they happen using current location data along with weather, road traffic conditions, flight schedules, camera counters, and other external data sources.
- Understand the ROI of marketing campaigns by measuring the repeat footfall traffic.