Better, Faster, Stronger Analytics
There are so many web tools to track and understand websites visitors. But what about the physical world? It's a different story!
Boundless Analytics has been developped to help Meraki customers to take control of their physical environments and provide the business drivers like Marketing and Sales powerful tools they can use on a day-to-day basis.
We rely on Meraki Scanning and MV Sense API to create value out of the data that is collected through wifi, beacon and camera technology. And we provide our development and data visualization expertise to build awesome and relevant dashboards.
- Whether theirs is a global brand, or an independent shop, all retailers want to know how many people have walked through the doors, since it shows where the sales opportunities lie. Counting store visits manually is impossible for all but the smallest firms, which is why successful retailers use real-time footfall analytics to drive conversions and track performance
- A heatmap is a graphical representation of data that indicates how the visitors are distributed across a site such as an airport, a mall or even a city.
- Visit Duration can help retailers getting a better understanding of visitors behavior in-store. If they stay longer they have a bigger probability of buying.
- The frequency helps retailers to monitor customers fidelity.