Location aware data platform for Retail

Limitless is a location aware data platform that connects location data to sales, Epos & CRM data to give physical premises similar data touchpoints as Amazon & Google combined.  Location based on your own premises along with sales data allows the physical stores to personalise the customer journey.  From customer acquisition, journey & experience we connect the customers location to their purchases and link this back to department and sales.  This allows us to measure lost sales, abandoned baskets or Out of Stocks so we can improve the customer & business insights.  Building recommendation and personalisation based on purchases and allowing the business to communicate to the end customer in a compliant manner

Key Features

Use Cases

  • Henderson’s Case Study Henderson’s Retail group have over 400 stores based in Ni and a wholesale and retail division with an annual turnover of 1.5bn. Our biggest issue was that all our data was on legacy systems and we could not interrogate or interpret our data. We could not add external data in a meaningful way & Limitless allowed us to handle this amount of data in a live store environment. This also meant that we could move the services to a secure cloud with micro services.
  • The Outlet Case Study The outlet centre is located outside Banbridge town centre and the home of the new Game of Thrones experience. It is Northern Irelands premiere outlet shopping destination. With a selection of eateries, an eight-screen cinema, and a host of top brands including Nike, Levi’s, Crew Clothing Company, Timberland, Jaeger and more. In 2019 Limitless Insights were approached to resolve a particular problem for Tristan the owners of the outlet with real time data.
  • Mc Polin’s SuperValu Banbridge Use Case Limitless registered over 35,000 customers in 3 months, connected the shoppers to their transaction and could send personalised relevant offers driving sales & margin for full case study see website.

Gallery & Videos

Customer Results


Retail shop where Epos data linked to location data and linked back into marketing promotional section

Sales data linked to customer

Connecting customers in store to transactions

Frequently Asked Questions
Limitless is a data platform that can utilise location services from wi fi, cameras or location services
Using personalisation and recommendation we can connect device to transaction with digital offers


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