Purple

Purple transforms venues into intelligent spaces.

Purple is an intelligent platform for physical spaces in response to the growing need for businesses to replicate their online analytics offline. 

Transform brick and mortar venues into intelligent spaces through the use of guest WiFi and analytics; enabling businesses to better understand how their visitors interact, move around and experience the physical space around them. Purple's WiFi platform opens up a world of analytics and actionable insights that businesses can use to improve the visitor experience, drive revenue through advertising opportunities and build detailed visitor profiles. 

We are a true Enterprise-class solution, scaling and supporting companies with 1000’s of locations with ease. Our platform is incredibly stable with a 99.9% uptime. We also invest heavily in the further development of our platform, enabling us to constantly innovate.

Key Features

Use Cases

  • Increase customer retention by 24% through sending highly relevant, real-time email and SMS campaigns to customers.
  • Use key demographic customer data to hyper-personalize engagement with customers to increase loyalty and maximize spend.
  • Create branded splash pages for your business and redirect customers to your App on login to drive downloads and engagement.
  • Use the data collected through proximity marketing and location services to understand and act on guest movement in your venue.

Gallery & Videos

Customer Results

McDonald’s record a sharp increase in app downloads following the installation of WiFi analytics

  • 80+ restaurants across Belgium
  • 2,136,000+ cumulative visits
  • 1,074,001+ unique visits
  • Read the full case study here.

Sofology leverage Purple and Cisco Meraki for their UK retail stores

  • 120+ APs in retail stores across the UK
  • 1,074,001+ unique visits
  • 1500 CRM records collected in first 3 months
  • 75% of CRM records collected were previously unknown
  • Delivered by Purple, CDW and Cisco Meraki
  • Read the full case study here.

Hudson Yards maximises the guest experience with Purple and Cisco Meraki

  • Greenfield deployment in a multi-billion dollar Manhattan development requires SSID portability and guest analytics
  • 2000 Cisco Meraki Access Points
  • 300,000+ CRM records collected in five months
  • 500,000+ Visits in five months
  • Read the full case study here.

Pizza Express UAE tailors the customer experience with Purple and Cisco Meraki

  • Pizza Express's aims includes:
  • Fast, reliable Wi-Fi access for restaurant guests
  • Insights into guest behaviour
  • Understand social media presence for the brand
  • 10,000 active guest emails collected in first 2 weeks
  • Facebook impressions increased 181% in the first 4 weeks

Frequently Asked Questions

Purple WiFi will work in any country, currently, there are users in over 125 countries. javascript:void(0);
Yes, you can install Purple in as many of your business venues as you like.
Purple supports 24 languages. You can see the full list here: https://support.purplewifi.net/en/support/solutions/articles/11000027792-which-languages-do-you-support-
Customers can currently log on through the use of the following Social Media platforms: Facebook, Twitter, Instagram, LinkedIn, and VK

Contact

For international contact information, please visit the support website