Gain valuable insights around physical spaces
Purple’s cloud-based solution provides businesses with the same in-depth understanding of their physical spaces that website analytics have delivered for years. Purple achieves this through social engagement and a broad range of connectable data sources, and in return, customers get a highly reliable, safe WiFi experience.
With Purple’s software enabled over your existing WiFi network, you can access a wealth of rich WiFi analytics to help you build detailed customer profiles and better understand how customers are interacting within your venue. Our platform provides real-time customer data and insights including, name, age, gender, contact, length of Internet use, location, dwell, frequency of visits and more.
The Purple Portal provides unique and cutting-edge marketing tools allowing you to take meaningful action based on the data collected. You can fully customize your online and offline splash pages to include specific branding, advertising and promotions. Couple this with the ability to send targeted e-shots and SMS campaigns to your customers, and you can engage with your audience like never before.
Stables Market Camden turns Purple with free WiFi for visitors
- Secure and legal social WiFi
- Free WiFi available 24/7, with a simple login process
- Footfall mapping allows visibility on use of public spaces and the ability to tell how they move through each space
- Fast deployment with a cloud-based solution
Read the full case study here.
- Increase customer retention by 24% through sending highly relevant, real-time email and SMS campaigns to customers.
- Use key demographic customer data to hyper-personalize engagement with customers to increase loyalty and maximize spend.
- Create branded splash pages for your business and redirect customers to your App on login to drive downloads and engagement.
- Use the data collected through proximity marketing and location services to understand and act on guest movement in your venue.