Contextualise Physical Spaces
RadioLocus’s primary target vertical is the OOH media and Airport, however the platform is also marketed and sold to Supermarkets, Transits, Cities,Supermarkets and Shopping Malls.
OOH Media – Evaluate audience reach, impression, engagement and frequency.
Airport – Analyze passengers journey to determine congestions and wait times at key service areas and profile passengers based on airlines and destinations.
Cities - Determine crowd density at city center, parks, performing multi modal origin - destination studies in near real time.
Transits - Congestion management and determine commuters journey pattern
Super/hyper market – Map shoppers in-store movement pattern to items purchased in real time.
Shopping Mall - Get insights into shoppers movement pattern to target repeat shoppers based on category of their visits.
1. Profiled passengers based on airlines and preferred destinations. 2. Measured campaign success of a retail brand through RadioLocus' coupon based marketing platform 3. Measure of audience across media sites
- Airlines and destinations based passengers profiling at airports and duty free outlets.
- Mapping shoppers in-store movement pattern to total basket size in super/hyper markets
- Evaluate tenancy mix - Measure behaviour affinity of shoppers and categorise them based on shopping preferences at shopping malls
- Congestion Management - Real time understanding of commuters density and bottlenecks at train stations and transits
- Understand origin and destination (OD) patterns of urban movement