Making Physical Locations Smarter
Tapway empowers businesses to scale with data without competing with the shop next door mainly in Malaysia and Singapore.
We are also expanding our reach to other APAC countries - Indonesia, Philippines, Thailand and Vietnam!
Most businesses are challenged with capturing data of their 'online to offline' and 'offline to online' customer experience at a physical space.
Tapway makes collecting and analysing data of your customer behaviour at a physical space as easy as a single click of a button, like how an e-commerce platform is able to track every single "click" of your customer journey online.
Tapway SmartEngage leverages the power of Wi-Fi networks to attract customers both online and offline. Easily engage customers and boost loyalty with highly personalised messaging paired alongside location-based targeting.
Guest WiFi System with Meraki AP:
- Branded advertising space (i.e. images, videos, survey, coupons)
- Social media marketing (i.e. Facebook check-in, like, Instagram follow)
- Coupon & voucher campaigns
- Customer database collection
- Integration with Facebook Pixel & DMP tag for omnichannel marketing
- Guest Wi-Fi and bandwidth usage analytics
- Visitor profiles & demographics
- Live visitor analytics & visit timeline for profiles
People Behaviour Analytics with Meraki AP:
- Walkby and visitor estimated counts
- Visit duration, dwell tracking & loyalty tracking
- Visitor flow and path analysis (i.e. how people move from zone to zone)
- Zonal analytics
- Aggregation by floor or node
- Activity heatmap
- Cross visit analytics with live dashboard analytics
With this, Tapway provide effective answers to your biggest business unknowns by collecting data from different technology touchpoints – resulting in:
- Higher customer satisfaction
- Improved operational efficiency
- Enhanced security
Flagship Mall Group with Tapway
This flagship mall group is using Tapway to primarily improve customer experience and to generate customer database for increasing average spend per person and for promoting loyalty. Besides that, the management is actively using Tapway to track footfall into mall and to analyze footfall patterns, such as shopper dwell, visit frequency, etc. Tapway Guest WiFi System solution is deployed across their malls with a total of >200 Wi-Fi access points, in partnership with Cisco Meraki.
F&B Chains with Tapway
Tapway Guest Wi-Fi and CRM solution is deployed at all 30 of their Malaysian outlets, with Guest WiFi System to provide a seamless, simple way to sign up customers without the need to download any mobile app and Customer Relationship Management (CRM) through Tapway’s unique location-based marketing feature, users were notified about marketing vouchers when they enter store.
- Analyze shopper visit patterns, such as dwell time, flow and path movement, dwell heatmap in each floor and zone
- Tapway’s unique location-based marketing feature, users were notified about marketing vouchers when they enter store
- Providing a seamless, simple way to sign up customers without the need to download any mobile app
- Provide a key channel for their tenants and advertisers to advertise through this popular Wi-Fi hotspot
- Generate more than 70,000 new profiles every month
- Increase loyalty and retention rate to above 2% with Guest WiFi campaigns