V-App | Presence & Analytics

Make smarter marketing decisions and boost revenue

The last years have seen a quick growth of wireless networks as a prominent business driver. Thanks to a large amount of data at its disposal, Wi-Fi offers businesses plenty of growth opportunities. V-App Wi-Fi Presence and Analytics provides you with real-time data giving an unprecedented level of insight into consumer behavior and opportunities to engage customers directly.

By accessing V-App Live Dashboard you can monitor dwell times, count footfalls by the hour and compare data from multiple sites.

FEATURES

Footfall Traffic, busiest hours, and on-site activity patterns Know when a sales promotion causes in-store traffic peaks. Utilize heat-mapping and location analytics to understand the customer journey within a store. Know how many guests return to the same store and should be targeted for personalized offers or promotions.

Visitor Engagement Grow your business by capitalizing on repeat visits and longer dwell times. Reach your customers via targeted display ads, mobile push notifications, and direct coupons. Have a look at the mobile apps customers use while in your store – and which competitors’ websites they surf.

Loyalty Find strategies that drive customer loyalty by measuring the impact of window display changes, promotions, and campaigns that increase store visits. Build customer loyalty and enhance customer retention by marketing to existing customers.

Concentration Map Live count of your network devices in selected areas. Visually displays and track visitor’s presence and location with the help of heat maps.
Get insights on your users’ concentration and movements by analyzing their behaviors with the help of interactive maps.
A concentration map chart can be used to visualize how users aggregate in certain areas allowing for further analysis. Seeing and analyzing your business data in the context of its location can help you understand your business in new ways.

 

V-App is a smart integration platform that helps businesses of any size, and users of any technical level, to seamlessly interconnect resources to accelerate digital transformation. V-App reduces the time between insight and action, ensuring the flexibility to meet customers’ business requirements.

It collects and analyses data from any digital source, proactively revealing complex scenarios, patterns, and sequences of events.

Why Choosing V-App

  • Cloud-Based: Deployed and managed securely, reliably, and scalably as a service.
  • Auto Scaling: Auto-adjustment capacity to maintain steady.
  • Multi-Tenant: Single entry point for multiple tenants and customer management.
  • API Integration: Automatic operational tasks across your systems.
  • Machine learning: Powerful AI and ML capabilities to increase efficiency, reduce costs, and boost your business.

Key Features

Use Cases

  • Know when a sales promotion causes in-store traffic peaks
  • Understand the customer journey within a store
  • Know how many guests return to the same store and should be targeted for personalized offers or promotions
  • Reach your customers via targeted display ads, mobile push notifications, and direct coupons. Have a look at the mobile apps customers use while in your store – and which competitors’ websites they surf.
  • Find strategies that drive customer loyalty by measuring the impact of window display changes, promotions, and campaigns that increase store visits
  • Live count of your network devices in selected areas. Visually displays and track visitor’s presence and location with the help of heat maps

Frequently Asked Questions

Presence & Analytics is useful to analyse customer engagement and behaviours across sites. Several industries, from Retail to Hospitality or Tourism, can benefit from using this Solution.
Presence & Analytics is available for Cisco Meraki MR Series.
Yes, you can request a trial license via the V-App My Account

Contact

V-App – Smart Integration Platform Bizmate s.r.l. Catania, Italy