Viana™ Content Effectiveness

Measure the effectiveness & ROI of your signage

Viana Content Effectiveness by meldCX uses anonymous vision analytics to combine audience data and proof of play to deliver eyeball to content data.

  • Get insights on which content attracts what demographic
  • Capture any change in moods or reactions when your content is being watched
  • Know exactly how many people have seen your content and whether they watched it to the end

The powerful combination of audience measurement and content insights tells you which digital signage campaigns are capturing attention. 

Key Features

Use Cases

  • Anonymous Audience Measurement: A core vision analytics use case that uses advanced vision AI technology to anonymously detect people – converting human data to metric data whilst ensuring that no identity information is taken.
  • Content Effectiveness: A vision analytics use case that anonymously tracks “eyeball to content” for your target segments by combining audience data and proof of play, giving you insights on content performance and campaign strategy.
  • Programmatic Digital Out Of Home: A vision analytics use case integrated with digital media network platforms to deliver relevant and timely content to an audience at the exact time they are in front of a screen, creating a meaningful digital experience.
  • Traffic Measurement: Vision AI for cars and traffic combines multiple object detection technologies to track large objects moving in road traffic and capture vehicle metrics including vehicle colour and type, license plate, speed, and direction.
  • Synthetic Data Creation: Synthetic data creation speeds up data preprocessing by constructing virtual worlds to generate multiple image variations. The data engine transforms it into preprocessed annotated datasets that are ready for machine learning models to consume.
  • Machine Learning Model Training: Machine learning model training simulates real world processes with 3D automation to train ML models with synthetic image datasets. These ML models autonomously runs training cycles in the game engine until baseline accuracy levels are achieved.

Gallery & Videos

Frequently Asked Questions

Our standard trial period is 1 month (30 days). However, if you'd like an extension just email us! We want you to love the product before making a decision.
Network and installer setup will be 7 days SLA. Hardware procurement is determined by availability and shipping time.
If you are referring to CMS with digital signage, then Audience Measurement runs independently of your CMS and therefore no integration is needed. However, if you would like to run a Content Effectiveness report, then we would need to tap your CMS to correlate content playing with Viana's audience measurement.
With Content Effectiveness, we correlate CMS data (specifically proof of play data) with our Viana data. Ideally, we integrate your existing CMS and extract your proof of play data (via API), and Viana's data warehouse will do the rest.