Tapway empowers businesses to scale with data without competing with the shop next door mainly in Malaysia and Singapore.

We are also expanding our reach to other APAC countries - Indonesia, Philippines, Thailand and Vietnam!

Most businesses are challenged with capturing data of their 'online to offline' and 'offline to online' customer experience at a physical space.

Tapway makes collecting and analysing data of your customer behaviour at a physical space as easy as a single click of a button, like how an e-commerce platform is able to track every single "click" of your customer journey online.

Tapway SmartEngage leverages the power of Wi-Fi networks to attract customers both online and offline. Easily engage customers and boost loyalty with highly personalised messaging paired alongside location-based targeting.

Guest WiFi System with Meraki AP:

Branded advertising space (i.e. images, videos, survey, coupons)
Social media marketing (i.e. Facebook check-in, like, Instagram follow)
Coupon & voucher campaigns
Customer database collection
Integration with Facebook Pixel & DMP tag for omnichannel marketing
Guest Wi-Fi and bandwidth usage analytics
Visitor profiles & demographics
Live visitor analytics & visit timeline for profiles

People Behaviour Analytics with Meraki AP:

Walkby and visitor estimated counts
Visit duration, dwell tracking & loyalty tracking
Visitor flow and path analysis (i.e. how people move from zone to zone)
Zonal analytics
Aggregation by floor or node
Activity heatmap
Cross visit analytics with live dashboard analytics

With this, Tapway provide effective answers to your biggest business unknowns by collecting data from different technology touchpoints – resulting in:

Higher customer satisfaction
Improved operational efficiency
Enhanced security

Genea Access Control